Only 86 days, can you believe it?
Yes, that's the countdown to Christmas. It will be here in a blink. Does that send you into automatic overwhelm?
Most of us want to sell our handmade creations so we can have a little or even a lot of money, to build our business, or to just be able to continue to create (buy more materials). The holiday season is a perfect way to try out a show and capitalize on the largest spending time of the year.
Maybe you just aren't sure where to start. Art fairs, trade shows, open houses and other street fairs can tire you out just thinking about the minutiae of what we should bring to sell, what the display should look like to carry forward our brand, and whether we have the right marketing materials or even the right prices.
Your artwork won't sell itself and it's hard to get the exposure online that you can get at the right show. A show provides you with a target market of consumers. Not to mention that people are tired of consumerism and are looking for meaningful gifts with the custom touch. This is your opportunity to shine and to share your unique gifts with the world!
Maybe you aren't doing shows this holiday season. How you will market your business for 2011? Marketing is all about list building, contacts, and getting your name out there. The biggest shows of the year, like the Tucson Gem Show, are right behind the holiday season. Your business should be organized so you can effortlessly go into 2011 shows with a sense of confidence or will you be scrambling to get ready.
Now is the time to plan out your 2011 business goals and how you will market to exceed those goals. Don't plan to fail by failing to plan.
In the article today, I'll share 5 ways to help decide if shows are for you and how they can increase your business. Next month I'll be sharing a way for you to make more money, have more fun and do shows more effortlessly.
PROclay will be here in a couple weeks. It's a brand new Mitsubishi product of silver .900. Keep checking the blog at www.tonyadavidson.com for more information on how to use it, helpful tips, and even a tutorial, coming soon.
New Creative Tools Arrive at Whole Lotta Whimsy
Check out Patrik Kusek's Metal Clay and WhimsyCret™ Pendant tutorial this week!
Each week we continue to add items to our Clearance Section. Check out the section this week to see what new items you can pick up while saving some money!
Five Reasons You Should be Participating in Shows
If this article was beneficial to you, and you want to learn more about shows, art fairs, and open-houses, please look for an email to come to your inbox in early October for a very special offer!
Want to use this article in your eZine, website or to give to students?
Please do! Just be sure to include this complete blurb with it:
Tonya Davidson is an artist, entrepreneur, coach and mentor. She helps other artists better their techniques and business skills by empowering them to live creatively from the inside out. Her ezine goes out to over 11,000 subscribers. If you want to learn to create a life you love, sign up for a FREE subscription at http://wholelottawhimsy.com. Be sure to check out her blog at www.tonyadavidson.com for more articles like this one.
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