In This Issue
Note From Tonya
Community = Commerce
Gift Certificates, Kiln Price Increases and Hallmark's Master Muse Hinged Bracelet
Feature Article
The Muse Personality Interview: Patrik Kusek

December 9, 2010

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Note From Tonya

I spent the most delightful time today at an annual holiday party with my 5 closest artist friends! We talked about an upcoming street fair where one person is selling her jewelry, the unbelievable cost of silver, classes at Bead and Button, husbands, kids, and more. It made me stop and give thanks to have support, to have community, to have a tribe.

It's someone that understands your fears, rejoices in your successes, and is there to listen to your concerns. They don't steer you wrong and they take care of your needs. And if your really lucky they inspire and mentor too!

Do you have a tribe or social community? Is it on Facebook, Etsy, or a forum? Or do you visit blogs or read ezines, like this one, from other artists or companies.

I'm sure you have some place where you connect, with places you make purchases. Do you buy from other artists? Is this mostly in classes, on their site, at their store. How do you connect with them?

But wait, does your customer have a place to connect with you?

Look around. Businesses are paying you to "Like" them on Facebook by awarding prizes for clicking. They are featuring ad campaigns to get you to "Friend" them on social networks.


We are so busy these days that we are looking for places to buy things that make us feel like we are part of the tribe, save us time or that we can trust. Have you considered how in 2011 how will you make your customers feel like they are part of your tribe. How important will social media be to your business and your brand?

I'm excited to say, that I'll be sharing gobs of ideas on this topic coming soon. Be part of this new and exciting evolution of the marketplace and make sure your business sets up a community for your tribe. Want to know how? Stay tuned!

At Whole Lotta Whimsy, we hope you all have enjoyed the 41 free Master Muse tutorials we provided the metal clay community in 2010. We wanted to challenge you, inspire you and show you how to use materials in inventive ways. We hope that it added value to your year, to your craft, and to your skill set.

New features will debut on our site in 2011 and as always, fabulous new tools and supplies will be available at affordable prices as we support our tribe. Thank you for being part of our community!

Happy Holidays!


Gift Certificates

Are you looking for a gift for a loyal student, want to thank a great teacher, or introduce someone into the jewelry world? We have gift certificates and you can get them in any denomination! Easy to buy and we can either physically mail them or email them to the recipient!


Are you looking to upgrade your kiln or have you been contemplating purchasing your first kiln? This is a great time to make that purchase. Paragon is instituting a price increase at the beginning of January. Save yourself some money and get one soon!

We also provide lots of great information about which kiln to choose in our Learn section on the site. If you still have questions, we are happy to answer those questions as well! Let us be your consultant to fit your firing needs.

New Creative Tools Arrive at Whole Lotta Whimsy


Master Muse

Check out Vickie Hallmark's Metal Clay Bracelet with Hinges this week!


Bonus Bucks

Bonus Bucks for your orders this week!

Place an order now until Sunday at 11:50pm MT over $100 and save money

  • $5 off any order $100+
  • $7 off any order $150+
  • $10 off any order $200+

Terms and Conditions

  • Kilns, gold products, shipping costs, tax and handling are not included toward the dollar value minimum stated above
  • Place orders after 10am MT 12/9/10 and before 11:50pm MT on 12/12/10
  • Offer is not retroactive to orders placed before 10am MT 12/9/10 and those orders cannot be cancelled or changed
  • You must use the promo code HOLLYJOLLY in the comments section of the order form to receive the Bonus Bucks
  • Cannot be combined with any other offer
  • No actual cash value, but the bonus bucks are deducted from the total due
Feature Article

The Muse Personality Interview: Patrik Kusek

Website and Bio:

I have been in the design and fashion industry for over 20 years. I have taught PMC classes and held workshops around the country including the first ever PMC workshop at the Fashion Institute of Design and Merchandising. My work has appeared in numerous publications including Art Jewelry, Lapidary Journal, MJSA, and various books such as CeCe Wire's New Directions in Metal Clay, the 2007 and 2009 PMC Guild Annual, and 500 Pendants and Lockets. In addition, I have appeared on HGTVs "That's Clever" television show. I am a member of SNAG, ACC and the PMC Guild. I also won 1st place in the PMC Division of the Saul Bell Awards in 2007, and am a senior instructor for Rio Grande, teaching certification classes nationally. I live in the San Francisco Bay Area and teach PMC classes at Aftosa in Richmond, CA. I hold degrees from The Fashion Institute of Design and Merchandising and The Academy of Art University.

Date started working in metal clay

I've always been interested in jewelry and jewelry making. My first career was as a fashion stylist and fashion show coordinator for Macy's California. One of the events that I worked on was for the fashion office. It was my job to take the current trends as dictated by…

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Tonya Davidson is an artist, entrepreneur, coach and mentor. She helps other artists better their techniques and business skills by empowering them to live creatively from the inside out. Her ezine goes out to over 11,000 subscribers. If you want to learn to create a life you love, sign up for a FREE subscription at Be sure to check out her blog at for more articles like this one.

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