In This Issue
Note From Tonya
Soaring in 2011
FREE Whimsy Bucks
New Creative Tools from WLW
Donna Penoyer's Master Muse Pendant
Feature Article
Apple Kool-Aid

January 22, 2011

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Note From Tonya
Manifest, Mentor, Invest

I'm dying to know the words you choose for your 2011 Compass Words?

You were downright fearless! Thanks for sharing them. I was in awe of those that stepped out of their busyness, and took the time to complete the planner.

You looked into your past and into your future, straight in the face, and said "bring it". "I'm ready to be ReNewed ReEnergized and ReCommitted to my goals, desires, dreams, and hopes."

Some of you said that the planner made you feel "inspired", "excited", "felt a sigh of relief", "lightness of mind", "found a beacon of success", "wonderful" and thought it was a "discerning" exercise.

Sorting out the garbage, figuring out what you don't want, and getting clarity is the first step to actualizing abundance. What can you do now to keep your Compass Words in front of you daily, and practice them? Share your plans, rituals or systems with others and it cements your commitment.

It's not too late for those of you that didn't have time or didn't know about the challenge. Get your FREE 2011 Compass Word tool on my blog at

Share your words, on the blog, before Feb 1st, 2011 and you'll be entered to win over $60 worth of books and tools!

Just a small side-note....I've had a few people ask me why my compass only has 3 directions. To me, south was down, a little negative or seemed like going backwards. However, as one good friend pointed out, it could very well be your grounding word. So have at it! If you want to pick out a fourth all-encompassing grounding word, I can wait to hear it!

Bring it! Time to put some skin in the game!

Creative Blessings,


FREE Whimsy Bucks!

Start off 2011 with a bang! Let us help you your dollars (Euro, Yen, or other currency) go a little farther this month!

Place an order now until Sunday at 11:50pm MT over $100 and use these FREE Whimsy Bucks!

  • $5 off any order $100+
  • $7 off any order $150+
  • $10 off any order $200+

Terms and Conditions

  • Kilns, gold products, shipping costs, tax and handling are not included in the $100 minimum
  • Only good toward orders placed after 10:45am MT 1/22/11 and before 11:50pm MT on 1/23/11
  • Offer is not retroactive to orders placed before the above dates mentioned or to invoices due. Orders placed before 10:45am 1/22/11 cannot be cancelled or changed.
  • You must use the promo code COMPASS WORDS in the comments section of the order form to receive these FREE Whimsy Bucks
  • Cannot be combined with any other offer and only one Whimsy Buck will be honored per shipment (no combining orders with multiple Whimsy Bucks redeemed)
  • They hold no actual cash value, but the FREE Whimsy Bucks are deducted from the total due

New Creative Tools Arrive at Whole Lotta Whimsy

Feature Article

There's a lot of kool-aid that gets drunk in my "house".

Apple kool-aid to be specific. It's a running joke. I'm talking about the vast assortment of Apple computers, Apple TV, monitors, iPhones, iPad, iPods, and yes, even Apple hats, shirts, bags, notebooks and keychains that proliferates our house and offices.

Can there be too much Apple? or Steve Jobs for that matter?

Well actually, no! Even if you don't drink the kool-aid, Apple has shown us how to deliver products customers want and that following a well designed vision can mean absolute success!

7 Lessons Apple has taught us on how to run our businesses, build our brand, and make a better product

A simple, elegant, focused, and unique line of work is key. Make it memorable, and branded, thus creating your own voice.

"A designer knows he has achieved perfection not when there is nothing more to add, but where there is nothing left to take away." -Antoine de Saint - Exupery

Do you edit your work? When you are finished do you remove at least one item? What is the one thing your product/piece of jewelry focuses on? What one thing makes people want to buy your product? Make it prominent, simple, elegant.

As Hans Hoffman said so very well "The ability to simplify means to eliminate the unnecessary so that the necessary may speak."

Steve Jobs prides himself in saying no more than yes. Is that piece good enough to have your name on it?

The success is in the story. Without a story, you can't sell a product.

Create and perfect your story so that your customers want to take that journey with you. People buy when they feel. Make them feel something by giving them a story of why you create.

Think of all the ways you can tell your story. Do you have one? Apple exudes story in it's packaging, commercials, storefront and web experiences.

Create an amazing experience for your customers.

When they come to your website, to your booth, or receive their package, is it an amazing experience? Do you involve their senses? Is it all branded to your story, so everything connects on an emotional level? Everything you use, show, and incorporate in your booth design, ads, packaging and website should be in alignment with your story.

This stuff shouldn't just be pretty. Good lighting is not enough.

Think of your customers dreams and sell those. Don't just sell products.

Have you taken the time to really evaluate your customer? Who is he or she? What are her values?

What's important to her? Do you give her something that when she wears it she sees herself the way she dreams of looking? Do you sell it to her that way? It should be part of your story.

Take time to refresh and renew your creative spirit.

Your brain loves new experiences, new views, new sensory input. Do you regularly take time to put yourself in situations that are new and different. Try two or three different things that are not connected. For example Steve Jobs has spent considerable time exploring the art of calligraphy, Indian ashram meditation and the study of zen design.

From these experiences your brain begins to make new connections and new ideas come forth.

Surround yourself with others who believe in your vision and who have similar interests.

Do you actively reward those customers that are your early buyers and evangelists? Do you know who they are? Do you offer them your work first or incentives for sending you other customers?

Inspire them to tell others about you and to bring you new ideas! Create a community for them to become a tribe.

Start a mastermind or become part of a mastermind. These two kinds of communities are essential for your success.

Do what you love. If you don't love it and aren't filled with passion find another dream.

"Follow your bliss and the Universe will open doors for you where there were only walls." - Joseph Campbell

"Have the courage to follow your heart and intuition. They somehow already know what you truly want to become." - Steve Jobs

Drink Some Kool-Aid!

Master Muse

Check out Donna Penoyer's Metal Clay Lantern Pendant with Piercing FREE TUTORIAL this week!


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Tonya Davidson is an artist, entrepreneur, coach and mentor. She helps other artists better their techniques and business skills by empowering them to live creatively from the inside out. Her ezine goes out to over 11,000 subscribers. If you want to learn to create a life you love, sign up for a FREE subscription at Be sure to check out her blog at for more articles like this one.

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